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Fashion

The Best Prime Day Deals 2026, According to Vogue Editors

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While I do keep an eye on Amazon’s featured offers—the retailer slashes prices on certain coveted items several times a day—I prefer to make a wish list of things I want and need. It helps me track prices, but also avoid any unnecessary impulse purchases.

Of course, I’m not the only one with a game plan. Vogue shopping editors all have their own dialed approaches to find the best Prime Day deals. Let’s get into it!

The Self-Care Picks

“From my favorite hair care essentials (I became obsessed with hair and scalp care after a 15-step scalp cleanse I received in Seoul earlier this year) to my always-in-stock skincare and body favorites from Nécessaire, I love to feel nourished in the fall. During the sales, I tend to over-stock so I don’t have to restock (is there anything better than not having to re-buy your empties?!); I’ll be adding my go-to beauty saviors to my cart along with a few oversized menswear pieces I often throw on post-routine.” —Libby Page, global executive shopping director

The Everyday Essentials

“Desperate times call for desperate measures, or in my case, an 11th hour order of essentials I realized I’d run out of. I try to shop for small necessities in person even if it ends up being a little more expensive, but when you’ve left things to the very last minute as I’m wont to do, it’s hard to resist the lure of a deal coupled with free overnight delivery.” —Talia Abbas, shopping director



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