It’s a summer beauty cliché: As temperatures rise, so does the popularity of short haircuts. Online searches for “short hair” increased by 34% over the last four months alone, according to research carried out by Fresha, with one style in particular soaring—the Nordic bob. In recent months, searches for the specific style leapt by 408%.

A chin-length bob inspired by the ever covetable minimalist style associated with Scandi girls, it has blunt ends and a gamine, androgynous feel. Often worn in a deep side part, it creates the appearance of extra volume—one of the reasons the chop appeals.

Maria Rogersdotter

The main appeal of a Nordic bob is how uncomplicated it is to style. Yes, it requires regular trims to maintain its shape, but generally speaking it can make fine hair appear far thicker without a lot of work. Particularly well-suited to fine hair that needs a little extra oomph, it works on thicker hair textures too. The main characteristics are blunt ends cut at one length, and if there are layers, they are kept long, too.

But this isn’t just a summer cut: Predictions say the Nordic bob’s popularity will continue through to fall. For curly and textured hair that requires a little more maintenance, a good cream, oil, or gel will help coax it back into position, though the cut really does do most of the work.

Acielle / Style Du Monde