Ready, set…style. The 2026 U.S. Open has officially begun in Queens, New York City, and the season has already served up some thrilling,—and stylish—moments. Serena Williams made her return with doubles partner Carlos Alcaraz, who was back in it after an injury that struck him out of this year’s Wimbledon. The duo sported some striking matching royal purple and black Nike kits. Roger Federer played a once-in-a-lifetime exhibition match at the Arthur Ashe Stadium with Lorenzo Musetti—and also launched a limited-edition version of On’s The Roger shoe—before absconding to Rhode Island to be inducted into the International Tennis Hall of Fame.
Across the next few days, we’ll see the likes of women’s world number one Aryna Sabalenka, Naomi Osaka, Coco Gauff, Venus Williams, Taylor Fritz, and more hit the Flushing Meadows hard court. The Williams sisters were at the forefront of subverting traditional tennis whites. Gauff debuted her latest New Balance x Miu Miu on the London grass, while Sabalenka is a Gucci face, Fritz is a Boss ambassador, and Novak Djokovic reps Lacoste.
And then there’s Osaka, who makes sure her walk-on moments are both meaningful and fashion-forward. Her last appearance at Wimbledon saw her wear a custom, kimono-inspired gown designed by Hana Yagi to her first match. “I like to use fashion as a medium for storytelling,” she told Vogue at the time.
See below as the best players in the world serve their best arrival and on-court style moments for the 2026 U.S. Open.
